insights

The necessary evolution of ZEAL

Tuesday, July 01, 2014

We believe that businesses should embrace change. If you don’t change, most likely you will lose your competitive edge and in the process would more than likely fail to meet the needs of your growing customer base, perhaps even losing your loyal customers. At ZEAL we decided to commit to refreshing the brand in late 2013. Our business has been in existence for 18 years, during which we have undergone similar changes twice in the past in order to remain relevant in our market. This was no different. We were in need of a makeover, not only in its look and brand, but also internally and in the way we market ourselves. ..

Mining Your Business

Friday, June 27, 2014

Decision makers in the mining industry are focusing on their strategy. This typically involves realising their goals while:  ..