STRATEGIC POSITIONING

Strategic Positioning

Strategic & Business Planning

We work with the business to create Strategic and Business Plans to describe their future aspirations and direction using a combination of:

  • Strategic Conversations
  • Structured Executive Interviews
  • Scenario Value Modelling
  • Options and Scenario Testing
  • Political, Economic, Social, technological, Legislative and Environmental scanning, Environmental Analysis
  • Market and industry analysis

Change Engagement

A Change and Engagement Strategy accelerates the journey through the change curve towards your transformation goals.

Our work is leadership driven and uses creative communications to increase the level of mindful engagement in the program. This includes:

  • The development, coordination and implementation of integrated change management, stakeholder engagement and communications strategies and plans; and,
  • Change readiness reviews and plans.
Cost Reduction & Efficiency Case Study

INSIGHTS

The necessary evolution of ZEAL

Tuesday, July 01, 2014

We believe that businesses should embrace change. If you don’t change, most likely you will lose your competitive edge and in the process would more than likely fail to meet the needs of your growing customer base, perhaps even losing your loyal customers. At ZEAL we decided to commit to refreshing the brand in late 2013. Our business has been in existence for 18 years, during which we have undergone similar changes twice in the past in order to remain relevant in our market. This was no different. We were in need of a makeover, not only in its look and brand, but also internally and in the way we market ourselves. ..

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